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Essay/term paper: sony corporation executive summary essay, term paper, research paper: marketing sony corporation executive the sony spirit of innovation. A swot analysis of sony corporation shows capabilities to improve business performance in the electronics, gaming, entertainment, and financial services markets (photo: public domain) sony corporation is a major firm in the electronics, gaming, entertainment, and financial services markets. Sony corporation-company information sony was founded in tokyo in 1946 by engineer masaru ibuka and akio morita, a physicist they started the company with 20 employees repairing electrical equipment and attempting to build their own products. The analysis gives a clear picture of sony's business structure sony corporation: strengths, weaknesses, opportunities, threats its latest innovation,.
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